![]() ![]() It’s a project that Schur traces directly back to this very exchange in 2005. “We were excitedly discussing the most recent events, and pledges, and media requests and we looked at each other and instantly read on each other’s faces the same queasy feeling: there was something very wrong about what we were doing… though we couldn’t pinpoint what it was,” Schur writes in his new book, How to Be Perfect: The Correct Answer to Every Moral Question. Which is when Schur and his wife started to feel very guilty. More than $20,000 would go to the Red Cross if this guy agreed to not fix his bumper. ![]() In the following days, as Schur told this story, both in person and on a blog, people sharing in his moral outrage started making their own pledges. Instead of putting the $836 toward a bumper that didn’t need it, Schur, a concerned citizen, offered to donate $836 to the Red Cross’s Katrina relief efforts. At the time, Hurricane Katrina had just devastated New Orleans. ![]() A bit incensed, Schur proposed a solution. ![]() But when Schur went to examine the damage to the Saab, he found a barely discernible crease. Some days later, the couple received a claim for $836. In 2005, television writer Michael Schur’s then fiance gently rear-ended a Saab in slow-moving traffic. ![]()
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